/OVERVIEW
Challenge
Saltmarsh roasts two small batches a week and sells most of them in the first hour of Friday. Their old shop listed eleven coffees, half of them sold out, and the checkout asked for an account before anything else.
Approach
I cut the shop to what is in the roaster this week, with a clear date for the next batch and a reminder email for the rest. Each coffee got one photo, three tasting notes and a grind picker. The site runs on Framer with a Shopify cart, so the team can change the week's coffees from their phone.
Outcome
Friday orders now close in a steady three hours instead of forty minutes, and the reminder list grew to 1,200 people in the first month. The team updates the shop themselves every Monday.
